Why do I need a website?

The era of digital technology has influenced our daily life. But it is still a stunning fact, that very few small business owners have a website.

Only, 46% of small business owners actually have a working website. Whereas people spend, on average of 6 hours a day on the Internet. And 41% of small business owners still think that they don’t need a website!

Benefits and usage of a Website

Improve credibility

It is your online business address. This is where your customers, clients, and associates go to find you on the Internet.
  1. The Home page identifies your value proposition.
  2. The About Us page tells your visitors about your business.
  3. The Contact Us page informs everyone how to get in touch with you.

Online presence

You will be undermining its ability to generate income if your business does not have a website.
  1. A website never closes.
  2. It’s available 24x7, even on holidays.

Efficient Promotion.

Press releases, paper, magazine ads, pamphlets are a waste of valuable resources. Waste of time & money.
 
Online marketing is faster, more efficient, and inexpensive. New ways of marketing & promotions are:
  1. Social Media, SEO, Blogging, Video.
  2. Online marketing is a sustainable process. Your content never goes to waste. You can update and reuse them months after months.
  3. Again, it is available 24x7, even on holidays.

Summary

A website is not an expense. It is an investment because you should expect a return on your money, within a period of time.
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